METHODOLOGY // DELIVERY PIPELINE
Good websites don't happen by accident.
THEY COME FROM ASKING THE RIGHT QUESTIONS, MAKING DELIBERATE DECISIONS, AND KEEPING YOU INVOLVED AT EVERY STEP.
Discovery
01
Wireframes
02
Architecture
03
UI Design
04
Development
05
Analytics
06
Launch
07
PHASE 1 of 4 // WEEK 00
Strategy & Kickoff
1 Week
Setting clear direction and defining core goals before touching code.
OUR PART (DELIVERABLES)
STUDIO RESPONSIBILITY- Discovery & alignment workshop
- Competitor landscape audit
- Information architecture & sitemap
- Core messaging framework
YOUR PART (INPUT & REVIEWS)
CLIENT FEEDBACK- Share brand assets & guidelines
- Complete strategic onboarding form
- Designate core decision maker
PHASE 2 of 4 // WEEK 01
Architecture & Copy
1 Week
Establishing structure, content hierarchy, and page wireframes.
OUR PART (DELIVERABLES)
STUDIO RESPONSIBILITY- Responsive UX wireframe layouts
- Copywriting & headline polish
- Interactive component matrix
- Design direction moodboards
YOUR PART (INPUT & REVIEWS)
CLIENT FEEDBACK- Review page wireframes
- Provide high-res copy/media input
- Consolidated team feedback call
PHASE 3 of 4 // WEEK 02–04
Design System & UI
3 Weeks
Crafting a bespoke visual identity and high-fidelity screen designs.
OUR PART (DELIVERABLES)
STUDIO RESPONSIBILITY- High-fidelity UI screen designs
- Micro-animations & transition spec
- Figma design system token library
- Interactive clickable prototype
YOUR PART (INPUT & REVIEWS)
CLIENT FEEDBACK- Review design presentations
- Approve core page visual direction
- Final signoff on UI screens
PHASE 4 of 4 // WEEK 05–08
Build, QA & Launch
4 Weeks
Transforming designs into performant, 120fps production code.
OUR PART (DELIVERABLES)
STUDIO RESPONSIBILITY- Custom Next.js & Flutter code build
- 120fps motion design integration
- Cross-browser & device QA audit
- Loom CMS training & 30-day warranty
YOUR PART (INPUT & REVIEWS)
CLIENT FEEDBACK- Final staging inspection
- Domain DNS record configuration
- Final 50% launch signoff
QUESTIONS & ANSWERS
Frequently Asked Questions
Most custom design and build projects take between 3 to 6 weeks from kickoff to launch. For urgent timelines, our Studio Sprint model delivers focused launches in 2 weeks.
Ready to experience a better web process?
TELL US ABOUT YOUR PROJECT AND WE'LL GET BACK TO YOU WITHIN 24 HOURS.